Best Makeup Brands in Pakistan 2023

The enchanting world of makeup in Pakistan not only caters to the diverse needs of its populace but also reflects a rich blend of tradition and modernity. For makeup enthusiasts, finding the perfect products that blend seamlessly with their skin tone, offer vibrant hues, and ensure lasting radiance is nothing short of an art.

In this vibrant landscape, there are standout contenders, revered for their exceptional quality, trendsetting designs, and a commitment to enhancing natural beauty. From exquisite lip shades that captivate to foundations that provide flawless coverage, Pakistan’s makeup brands have become synonymous with glamour and elegance.

Join us on a captivating journey as we unveil the best makeup brands in Pakistan, each a masterpiece in its own right.

List of Best Makeup Brands in Pakistan


Maybelline, a powerhouse in the makeup industry, offers a comprehensive range of products, including the beloved ‘Fit Me’ foundation, long-lasting lip colors, and an array of popular mascaras. Every fashionista’s go-to brand, Maybelline products are a staple in vanity bags worldwide. With a diverse selection of high-quality products, Maybelline caters to various makeup needs, making it a top choice for makeup lovers in Pakistan. To explore the complete range of Maybelline products, click here.

Benefit Cosmetics

Benefit Cosmetics is synonymous with its well-known lip and cheek tint, ‘benetint.’ This product, although considered pricey by some, is a go-to choice for everyday makeup enthusiasts. ‘Benetint’ offers a natural and vibrant color that effortlessly enhances your cheeks and lips, becoming a signature element of your everyday look.

The Body Shop

The Body Shop, renowned for its exceptional skincare products, also offers popular foundation options and lip and cheek tints that have gained a loyal fan base. While the brand doesn’t frequently provide discounts, diligent makeup enthusiasts can find great deals by exploring reliable makeup stores. The Body Shop’s products, known for their efficacy, continue to be a trusted choice among makeup enthusiasts. To explore the complete range of The Body Shop products, click here.

Essence Cosmetics

Essence Cosmetics, an award-winning makeup company, is renowned for its cutting-edge, cruelty-free beauty products offered at incredibly low costs. For makeup enthusiasts in Pakistan, Essence Cosmetics is a go-to choice, even though it doesn’t have a physical store in the country. You can conveniently purchase original Essence Cosmetics products online. With a wide range of products, Essence Cosmetics caters to makeup lovers seeking quality and affordability. To explore the complete range of Essence Cosmetics, click here.

Claraline Cosmetics

Claraline is a major international makeup brand that stands out for its affordability and high-quality products. The brand, which emphasizes Eyes, Lips, and Face (hence the name), offers a diverse selection of makeup items, including high-quality eyeliners, lip creams, and foundations tailored for various skin types. What makes Claraline Cosmetics a preferred choice in Pakistan is its combination of affordability and quality. You can find a wide array of affordable yet premium products when shopping for Claraline Cosmetics online. To explore the complete range of Claraline products, click here.


Gabrini is a rapidly growing international makeup brand that has captured attention for its trendy, classic, and seasonal makeup offerings. Particularly notable is Gabrini’s extensive collection of highly pigmented lip colors with a velvety matte finish, perfect for everyday use. This brand stands out as one of the best makeup choices in Pakistan due to its reasonably priced products. Original Gabrini products are readily available in the country, both online and in the beauty sections of supermarkets. To explore the complete range of Gabrini products, click here.

L’Oreal Paris

L’Oreal Paris is a globally renowned makeup brand that needs no introduction. While widely recognized, it’s crucial to be aware of counterfeit copies in the Pakistani market. L’Oreal Paris offers a comprehensive range of makeup products, including lip colors, lip glosses, lipsticks, foundations, and mascaras. Additionally, L’Oreal’s hair care products, such as masks, conditioners, serums, and heat protection sprays, are readily available in Pakistan. With its wide array of offerings, L’Oreal Paris continues to set standards for elegance and quality in the makeup industry.

Wet n Wild

Wet n Wild is a popular budget-conscious makeup brand in Pakistan, often featured in online makeup sales offering substantial discounts and deals. This brand provides a variety of products, from beautiful blush-on powders and concealers to makeup brushes and eyeshadow palettes, all at incredibly low prices. Wet n Wild caters to makeup enthusiasts looking for affordability without compromising on glamour, making it a favorite choice for those seeking trendy yet economical options.

Gorgeous Beauty UKĀ 

Gorgeous Beauty UK is a well-known brand in Pakistan, offering a wide range of cosmetic products that makeup enthusiasts actively seek. From blush-ons and lip glosses to lipsticks, primers, and eyeliners, Gorgeous Beauty UK provides a diverse selection of high-quality makeup items. Beauty enthusiasts can conveniently access original Gorgeous Beauty UK products online, ensuring access to authentic and reliable makeup options.


Kryolan is a cosmetic brand favored by fashionistas who desire a dazzling and daring look. In Pakistan, Kryolan has garnered a large following due to its stunning offerings, including the popular Kryolan Eyelashes. With a reputation for bold and vibrant makeup choices, Kryolan continues to captivate makeup enthusiasts, making it a brand of choice for those seeking eye-catching and avant-garde makeup products.

Miss Rose

Miss Rose, a local favorite, is beloved for its affordability and high product quality. With a wide range of cosmetics, including vibrant lipsticks, mascaras, kajal, primers, brow gels, and more, Miss Rose offers versatile and budget-friendly options. Its products have gained recognition from renowned bloggers and influencers, making them everyday essentials for many. As one of Pakistan’s most affordable makeup brands, Miss Rose products are readily available both online and in local markets, ensuring accessibility for makeup enthusiasts.

Rimmel London

Rimmel London stands out with its diverse range of lip colors and textures, offering options ideal for Pakistani women in humid conditions. Known for their long-lasting formulas and minimal upkeep, Rimmel London lipsticks are a budget-friendly alternative to high-end brands like Mac. With unique tints and colors, Rimmel London lipsticks provide a wide array of options at an affordable price, making them excellent choices for brides-to-be. Additionally, Rimmel London’s nail polishes offer high-quality and long-lasting wear, further enhancing their appeal. To explore the complete range of Rimmel London products, click here.

Masarrat Misbah

Masarrat Misbah’s makeup line caters specifically to Asian skin tones, addressing unique concerns such as humidity and pigmentation. Their foundations, in particular, offer excellent coverage and a long-lasting finish. Masarrat Misbah’s dedication to providing suitable shades for all Asian skin tones sets them apart, making their products highly sought after. To explore the complete range of Masarrat Misbah products, click here.

Luscious Cosmetics

Luscious Cosmetics, a local brand, adeptly captures global makeup and beauty trends and offers products tailored to Pakistani consumers. Their contour kit, shimmers, blushes, and foundations have gained popularity for their quality and suitability for various skin tones. Luscious Cosmetics understands the diversity of Pakistani skin tones and incorporates this understanding into their product development. To explore the complete range of Luscious Cosmetics products, click here.

Rivaj UK

Rivaj UK has become one of the most popular cosmetics brands in Pakistan, appealing to a wide range of consumers. Their nail polishes, lipsticks, eye shadows, crushed highlighters, and blushes come in vibrant colors, adding a perfect finishing touch to any look. Additionally, their skincare products are readily available and cater to diverse needs. Rivaj UK products are both budget-friendly and long-lasting, making them accessible to a broad audience. To explore the complete range of Rivaj UK products, click here.


Christine offers a diverse collection of beautiful blushes, moisturizing and glowing serums, foundations, and foundation primers, designed for beauty enthusiasts. Their products are skin-friendly and adhere to HALAL standards, ensuring that all raw materials used are HALAL-sourced. Although priced slightly higher, Christine products deliver exceptional results, justifying their reputation in the market. To explore the complete range of Christine products, click here.


Sapphire, a renowned clothing brand in Pakistan, has ventured into the beauty industry with an impressive line of makeup products. Their offerings are characterized by their longevity, affordability, and quality comparable to high-end makeup brands. Particularly beloved are their lip products, including lip contour pencils, lip crayons, lipsticks, and lip glosses. Available in a variety of vibrant colors and textures, Sapphire’s lip products are reasonably priced, ranging from 990 to 1500 rupees. Notably, these products boast long-lasting wear, often exceeding 5 hours, making them a practical choice for daily use.


Zayfied, a relatively new makeup brand in Pakistan, has swiftly ascended the ranks of well-known makeup brands. Highly praised for their vibrant and long-lasting lip colors, Zayfied’s product line extends beyond lip products to include blushes, highlighters, and eyeshadow palettes. Their offerings strike a balance between quality and affordability, making every product invaluable to makeup enthusiasts.

Sweet Touch London

Sweet Touch is a popular cosmetics brand in Pakistan, known for its affordability, wide availability, and long-lasting products. Catering to diverse Pakistani skin tones and women of all ages, Sweet Touch offers an extensive selection of makeup products. Notably, the brand is celebrated for its vibrant and budget-friendly nail polish collection, adding a colorful touch to manicures. Established in 2001 by Mehran Enterprises, Sweet Touch has become a go-to choice for those seeking eye-catching manicure, lip, and eye products. To explore the complete range of Sweet Touch London products, click here.

Odho Cosmetics

Founded in 2003 by Pakistani actress Atiqa Odho, Odho Cosmetics has gained popularity as one of the country’s leading cosmetic brands. Odho’s lipsticks stand out for their timeless appeal, and the brand also offers an extensive range of blushes and eyeshadows to cater to diverse preferences. All Odho Cosmetics products are crafted from halal materials, ensuring their adherence to ethical standards. Additionally, these products are affordable, making them accessible to a wide range of Pakistani women.

Final Thoughts on Best Makeup Brands in Pakistan

As we conclude our exploration of the best makeup brands in Pakistan, it’s evident that the country’s cosmetic industry is a treasure trove of creativity and innovation. From the lush hues inspired by Pakistan’s natural beauty to cutting-edge formulations designed for diverse skin tones, these brands have redefined the standards of beauty.

In a market where choices abound, these makeup brands have stood the test of time, earning the trust and admiration of makeup enthusiasts nationwide. Their commitment to quality, inclusivity, and artistic expression has elevated the makeup experience, empowering individuals to express themselves with confidence and style.

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